How To Apply Agile To Your Marketing And Seo

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jakaria
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How To Apply Agile To Your Marketing And Seo

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Historically, Agile was seen as a methodology that, while powerful, was limited to the web development process. Its goal is to make web development more efficient and provide partial, usable solutions early in the process. As companies adopted Agile, they also began to wonder how to apply its fundamental principles to other aspects of the business. This requires seeing not just the web development process, but the whole business as an ever-changing and developing entity. “The emergence of Agile as a broad global movement extending beyond software is driven by the discovery that the only way for organizations to cope with today's turbulent customer-centric marketplace is to become Agile. »Forbes Why SEO Requires Continuous Development ar130405 / Pixabay SEO (the process of optimizing a website to appear at the top with Google and other search engines) is one of the aspects of marketing that most clearly lends itself to Agile for two reasons:SEO is another aspect of a website, so it is a process that happens alongside web development. Google is continually changing its algorithm, so this requires a regular change in approach and cannot be considered a static part of the web development process. Here are some ways to apply the Agile framework to SEO: As part of a web development plan, identify the priority pages you want to market and do keyword research, write good Meta tags and optimize those pages first. These are your “landing pages”.

Focus on other landing pages later once priority pages are fully optimized and live. Make sure there is communication between the development team and the SEO team and make sure your development team understands the basics of SEO. Some development decisions can make a huge difference to your SEO - for example, Google can only index one version of a page with one URL, so each page needs a different URL. If you have a multilingual site, it is essential that the foreign version has different URLs than the telephone number list English version and does not rely solely on cookies to change the language. One way to do this is to use different domains, like .fr for French, .de for German, etc. Keep up to date with Google's algorithm changes and periodically conduct keyword research and revise your strategy to comply with ever-changing requirements for an optimal SEO strategy. RankBrain, an AI program that continually refines the algorithm several times a day, is now an integral part of their algorithm and means user experience factors are just as important as keyword factors. Personalize your marketing while applying Agile As mentioned, organizations are now applying Agile to more than just their websites and are also exploring how they can apply Agile to their business as a whole, with some companies like Spotify and Riot Games being founded and built on strong Agile principles from the start. word go. With offline marketing and branding, the timeline may not be as fast as web development. If you change your logo every 2 months, for example, to reflect the latest customer research and keep your customers happy, then chances are you'll confuse your customers instead because they won't recognize your brand the same way as if you I had simply kept the same logo design! Il existe cependant certains principes Agile qui correspondent très bien au marketing hors ligne. Explorons un exemple concret en profondeur – imaginez que vous exposez votre entreprise à un salon. Vous avez vos affiches imprimées, des dépliants magnifiquement conçus prêts à être distribués, des sacs élégants avec votre logo imprimé dessus et des vendeurs talentueux. Pourtant, malgré tout cela, lorsque vous arrivez sur le salon, le jour 1, vous n'obtenez pas la réponse que vous souhaitez et votre stand est vide. Sous une telle pression de temps, de nombreuses équipes se figeraient, mais en appliquant plusieurs principes Agiles ensemble et en sortant des sentiers battus, vous pouvez toujours faire du Day 2 un succès. Tout d'abord, voici 6 des 12 principes Agiles à appliquer à cette situation : Accueillez l'évolution des exigences, même en fin de développement.

La méthode la plus efficace et la plus efficace pour transmettre des informations est la conversation en face à face. Construire des projets autour d'individus motivés. La simplicité – l'art de maximiser la quantité de travail non effectué – est essentielle. Les meilleures architectures, exigences et conceptions émergent d'équipes auto-organisées. À intervalles réguliers, l'équipe réfléchit à la manière de devenir plus efficace, puis ajuste et ajuste son comportement en conséquence. Il s'agit d'un exemple d'une situation de marketing qui a des « exigences changeantes » urgentes. Relevez le défi! Si vous obtenez de très mauvais résultats, arrêtez tout ce que vous faites et réunissez-vous en équipe pour discuter des solutions. N'attendez pas la fin du jour 1. La première chose à faire est d'établir ce que vous pouvez faire pour résoudre la situation. Votre équipe sera en mesure de décider de cela mieux que un excellent moyen d'avoir beaucoup de gens qui se promènent pour faire la promotion de votre marque. Cela attirera aussi inconsciemment les gens vers votre stand. Si votre stand est situé à l'écart, envisagez de demander à un membre de votre équipe d'approcher d'autres stands et de leur proposer vos services directement. Ils seront occupés, alors si vous suivez cette voie, préparez un pitch de 30 secondes, donnez-leur un dépliant et prenez un numéro de téléphone pour le suivi. By accepting the challenge and working together as a team, you can make Day 2 a success. In most marketing situations, you have weeks or even months to review your process, measure results, and make improvements using an Agile methodology. The example of the living room illustrates how you can adapt to a situation even with a very strict schedule and limited leeway to change your environment. Conclusion Agile principles provide a way to develop a website that gives you better results faster and more efficiently. Applying these same principles to your SEO and marketing campaigns and other aspects of the business will improve your overall business results.
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