To Boost Travel Brand’s Ghost Mannequin Effect

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shammi5959
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Joined: Sat May 14, 2022 4:31 am

To Boost Travel Brand’s Ghost Mannequin Effect

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Paulcamper was well established in germany and the netherlands and wanted to break into the uk market during the staycation boom. Their Ghost Mannequin Effect challenge was that they had no presence in the uk and a number of established competitors that were ranking well and had a deep-rooted presence. Their website was new and therefore had no links and limited visibility in the serps. Paulcamper enlisted impression to help them: build their visibility online Ghost Mannequin Effect position them as a leader in the staycation market improve the strength of Ghost Mannequin Effect their website to attract their target audience the strategy their strategy adopted a layered approach, using campaigns with a travel and regional focus, supported by Ghost Mannequin Ghost Mannequin Effect Effect relevant reactive content that positioned paulcamper as experts in the uk travel industry.

Building a strong uk presence impression set out to Ghost Mannequin Effect establish paulcamper as a competitor to other similar businesses in the uk. To achieve this, they delivered several campaigns to position their client as an expert in their field and they built high-quality links from the national uk and regional publications. Impression optimized all Ghost Mannequin Effect campaign copy to link to key, target pages, as agreed with paulcamper. In one reactive pr example, impression focused on educating campers that were planning to go on a staycation that summer on the different rules and laws related to camping across the uk. The advice and insights ensured that campers were set up to have the best (and safest) experience.

Outreached during the summer months, its Ghost Mannequin Effect topical nature made the campaign incredibly newsworthy and this activity alone achieved 40 pieces of coverage including placements in the sun, the express, and the reach plc network. In one data campaign example called the uk’s spookiest places impression analyzed over 13,000 entries on the Ghost Mannequin Effect paranormal database to find the most haunted locations in the uk, by doing this impression was able to target national and regional locations, including providing journalists at regional publications specific examples of Ghost Mannequin Effect hauntings in their location.
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