3. Twitter Ads In this social network, almost the same thing happens as the two previously exposed, since in addition to monitoring the behavior of users, you can also know how they interact with the ad, either through a retweet or a "Like". Difference between a conversion pixel and a remarketing pixel Many companies often confuse terms,
and it is not surprising, since the conversion pixel proposes to track the actions carried out by the user on the web page. On the other hand, the remarketing pixel is used to track any visit that has been made to the website, that is, it can be used to identify various audiences. In phone database the end, their objective is similar , they seek to efficiently measure each of the actions carried out throughout the campaign, with the intention of measuring their effectiveness. Conversion pixel: why include it in your strategy? The conversion pixel is an essential tool to be able to track the performance of campaigns, as well as carry out the necessary optimizations and improve their performance.
The information that this tool provides allows you to analyze the data much more easily , which could generate value in the conversion in the future. With the data collected, the profitability of the campaigns can be studied , thus achieving profit margins and thus setting new objectives based on the results. In the end, to carry out an optimal execution of the campaigns, it is essential to implement the conversion pixel. About the author: This article was written by Rosmarbis Perez , Regional Marketing Executive of InfoAd TV .
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