Selling technology can be a difficult challenge because, although you know how to improve key processes in companies, it is difficult for them to understand how they would benefit from what you offer. Often our training does not include the skills to sell our own products or services , and technology professionals are no exception. It is one thing to create a new product or service whose benefit you are very clear about, and quite another to achieve awareness and adoption by the market you are targeting . Especially if you target B2B segments or serve businesses,
adopting new technology solutions is a process. And a good part of that difficulty has to do with how that person understands -or not- the phone database difference that these innovations will bring to their business. Selling technology has its peculiarities, and in this article I will tell you some of the mistakes that you could be making and that prevent you from attracting more clients: Sell technology solutions Incomprehensible texts for people outside the technological world No technological product or service “sells itself”. No matter how new, innovative or disruptive it may be, if it is not presented in an attractive and understandable way to your potential clients,
it is very difficult for you to sell it as you would like. Often the fault lies with the texts . The design of your website is important, because it captures attention and helps build trust, especially among those who have never worked with you. But that is only the beginning. Once the visitor starts reading… what happens? Does he keep seeing more pages within your site, does he contact you? Or does it go away after a few seconds? Google Analytics helps you verify that information. "Confused mind does not buy" , they say out there. It's true. Or else think how many times you have been offered something, but if you did not perceive the value that it would generate in the short, medium or long term, you decided not to acquire it. The same goes for your potential client, even if they urgently need what you offer.
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