SSL/TLS Errors and Ways to Fix Them

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Mimakter123
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Joined: Mon Jan 24, 2022 3:40 am

SSL/TLS Errors and Ways to Fix Them

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Technical SEO is the foundation of all other optimization efforts, and if your website has security vulnerabilities, it's highly unlikely that you'll be able to engage your visitors and rise to the top of the SERP.In our previous articles, we have discussed general website security issues and the importance of moving to HTTPS. Now, we want to address the topic of SSL/TLS certificates and errors that can compromise information stored on your website and affect your search performance.What is SSL/TLS and why it mattersAn SSL (Secure Sockets Layer) provides security for the travel of information through networks, and TLS (Transport Layer Security) is an updated version of SSL. Both represent standard encryption technology that secures information between a user's browser and a website. SSL was introduced in 1995 and upgraded to TLS in 1999, meeting the growing demand for protecting sensitive data.The terms SSL/TLS are interconnected with HTTPS (Hypertext Transfer Protocol Secure): HTTPS connection means that the website transmits data via SSL or TLS technology.

The protocols have been continuously updated and all previous versions are considered obsolete. We'll talk about that later, explaining deprecated SSL/TLS errors. The main thing to understand is that it's best to use the current version of TLS because all others are inferior to this one.How SSL/TLS Impacts Search Engine 特殊数据库 RankingsGoogle puts user security among the top priorities and raises requirements for SSL/TLS certificates. HTTPS has been a ranking signal since 2014. Other search engines haven't talked much about the impact of security on their rankings, and in 2014 Bing even announced that it had no plans to rank websites. HTTPS above.However, you should not underestimate the value of a secure protocol and encryption. Any vulnerabilities can expose user data, SSL/TLS certificate issues can make a website inaccessible, and security warnings displayed by browsers can scare off potential visitors.

In 2017, Google Chrome started showing the "Not Secure" warning on non-HTTPS pages that would request sensitive information (credit card information or passwords) and a year later it started flagging all websites that have not switched to a secure protocol. as "Not secure". Now, HTTPS pages account for over 90% of browsing time on Chrome.The most popular browsers mark insecure web pages with the padlock icon: in Safari you'll only see one if the website is securely encrypted, and in Firefox the crossed out padlock indicates HTTP pages with login functionality.Certificate information in the Chrome browserLogin information in ChromeWhile the benefits of SSL/TLS and the risks of not adopting it are apparent, in reality the world is far from 100% HTTPS.
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