Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are seizing this opportunity and flocking to social media. Many don't make social media marketing a priority. However, without any data or analysis to feed your strategy, you will be going blind. And it never works for anyone, unless they're lucky. So, if you are cautious enough not to rely on luck for your social media marketing success, then you should rely on analytics. There are many analytics tools that can provide you with relevant data to improve your social media performance. From performance metrics of your social media accounts to audience insights, there's a lot of data at your disposal. Basing your social media strategy on real facts and data can help improve its effectiveness and ensure your success. In this article, we'll look at how analytics and a data-driven marketing strategy can help you get the most out of your social media marketing. Ways analytics can improve your social media performance There are many benefits to using analytics to support your social media strategy. Here are a few things where analytics can help. 1. Understand your audience The first thing you need to do before starting a marketing campaign is to understand who your target market is. Social media analytics can help you by providing insight into the demographics and behaviors of your current audience. Most social media platforms like Instagram, Twitter and Facebook provide audience information. This normally includes basic categorization like age, gender, location, etc. Some platforms also provide information on buying behavior and interests. Here is an example of audience analysis provided by Twitter:
Understand your audience 2. Create better content By using social media analytics, you can find out what type of content works well for your audience and what doesn't. Whether they prefer images over text or whether they like video posts more than any other type of post, you can find out with the help of analytics. Almost all social media platforms provide data on how each post performs and which posts get the most engagement. You can use this data to identify trends and understand what works best for you to improve your future content strategy. Using social media analytics to power your content strategy will help you improve your content and deliver only high-performing content over time. You can use a tool like BuzzSumo to find out which type works well. This can help you discover new content ideas and track what your competitors are posting. create better content Image via BuzzSumo 3. Find the best times to post Social media analytics tools also show engagement rates for your posts by time of day and day of the week. You can use this data to find out when your audience is most active and what are the best times to post on social media. For example, you just need to log in to your profile and access Instagram Analytics to get insights about your audience. It shows you things like age, gender, location, and when he's most active on the buy email database platform. Best time to post Image via Oberlo Using this information, you can optimize your content publishing schedule to post at times and days that drive the most engagement. This will help improve the performance of your social media posts. 4. Spy on your competitors There are many third-party social media analytics tools where you can simply add an account name and find performance metrics for it. Using these tools, you can spy on your competitors and find out what kind of content they post and how it performs. An example of such a tool that you can use for social media competition analysis is Sprout Social. Using its competitive reports, you can track fundamental metrics of your competitors on Instagram, Facebook, and Twitter. spy on your competitors Image via Sprout Social So how will spying on your competitors help you? For starters, you can gauge your overall growth by comparing your performance against your competitors. Additionally, by analyzing what works for your competitors, you can inspire your social media content. You can create content similar to their top performing content because you already know it works.
This saves time and effort while ensuring your content performs well. 5. Select the right platforms for your business There are so many social media platforms these days that it's next to impossible for you to stay active on all of them. Therefore, you should select a few platforms and focus your efforts only on those. You can experiment with different social media platforms and collect performance metrics for each. Then select the platforms that give you the highest reach and engagement and focus your efforts on those. You can also leverage social traffic data from Google Analytics to find out which platforms drive the most traffic to your website. google analytics social traffic data Image via Google Analytics 6. Improve your social media campaigns You can also take advantage of analytics to assess the performance of your social media campaigns. If you are running an influencer campaign, you can track performance using an influencer marketing tool. You can also use UTM tracking links in your social media posts to track your campaign performance. UTM parameters such as “campaign” and “source” can tell you exactly what is driving your website traffic. It also makes it easier to track conversions for your marketing campaigns. improve social media campaign Image via UTM Social media listening tools can also help you measure the performance of your campaigns by performing sentiment analysis before and after a campaign. If brand sentiment increases after a campaign, it indicates that the campaign was well received by your audience. Tracking campaign performance improves your social media performance by helping you design better campaigns in the future. If a campaign didn't perform well, you can identify the reasons why it didn't work and not make the same mistakes in the future. 7. Find relevant influencers Social media marketing goes hand in hand with influencer marketing. Your social media marketing strategy is incomplete without the possibility of an influencer campaign. And analytics can help you find relevant influencers for your business. You can use influencer search tools and communities like NeoReach and Influence.co to find influencers in your niche. These platforms provide detailed performance analysis data for each influencer. You can use this data to select the right influencers to collaborate with. You can also find information about each influencer's past collaborations with the brand. This will help you make a more informed choice that will ensure you select the best influencers. Here is an example of the type of data you can expect for each influencer in influence.co.
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