7 Ways To Drive Traffic Without Paying For Marketing

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jakaria
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Joined: Tue Jan 25, 2022 4:26 am

7 Ways To Drive Traffic Without Paying For Marketing

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Your business website is basically the face of your brand which is there to make a good first impression. More so, your website should provide information, answer questions, and close sales. But none of this can be achieved if you don't drive traffic to your website. It can be overwhelming if you just launched a website. But, once you've dived, it's actually not as stressful as you might have thought. Try using these seven strategies to attract traffic without paying. 1. Create an amazing blog. The keyword here is "amazing". This doesn't just mean updating your blog to promote your products or services. It also doesn't mean using your blog as a journal where you share your thoughts on whatever comes to mind. Instead, an amazing blog that will attract traffic without paying is a blog that is entertaining, valuable, or useful to your target audience. Content ideas for your blog can include:A case study or success story involving your customers – putting that in infographic form would really shake things up. A reading list of other articles and blog posts that you find useful or entertaining. Play on popular culture or trending news. Answer the questions your audience has. Offer a look behind the scenes of your brand. Share instruction guides on your products/services. Interview with an industry leader. Ask your staff to share their favorite things. 2. Get your name out there as much as possible. In addition to creating and sharing content on your blog, you also need to get your blog noticed elsewhere.

This can include writing guest blog posts, responding to answers on HARO or Quora, or appearing on influencer podcasts or webinars. In addition to online opportunities, also start speaking at events, teaching a class at a local university, or sponsoring Meetups. And, don't settle for some old-school tactics. This primarily includes link acquisition and listing in online directories and review sites. It may seem like a ton of work. However, the idea is to introduce your website to a new audience without spending money on marketing. And what better way to do that than by getting your name out there by borrowing someone else's audience? Your main expense here will be your time creating content and reaching out to those with established audiences. 3. Give something. That doesn't mean you should give gifts all the time. This means that you can offer awesome digital content for free. This could include: A free report or eBook. Videos or graphics that may be embedded on other websites. A series of tutorials. High resolution images. Design templates. A free chapter from your book or track from your album. By offering something for free, you entice people to visit your website. It also encourages them to share this content with their network, which means even more visitors. Remember to use a Creative Commons license so people know exactly what they can and cannot do with your intellectual property. In addition to distributing digital content, you can also launch a contest or giveaway. It's a proven way to phone number list increase traffic and get new email subscribers. I would review the laws regarding sweepstakes, contests and giveaways. Also, if you're speaking at an event or conference, hand out some swaq. Just make it memorable and relevant to your brand. If you're stuck, Eventbrite has rounded up 13 quirky swag ideas for you to try. 4. Engage online. Be as active as possible in online groups and on websites. But not just any online group or website. They should be relevant to your business and your community. For example, if you were a mechanic, you would want to establish a presence on sites like Autoblog, Popular Mechanics, and Jalopnik. It wouldn't make sense to be active in online communities devoted to cooking, building, or medicine. So how do you build a presence? Start by leaving comments on the blog and social media posts. Answer questions that other users have posted. And, participate in conversations about your industry. The more you engage with your community, the more visibility and profile visits you will receive. If your social media profiles contain a link to your website, you have just turned your engagement into a way to drive more traffic to your website.

At the same time, you also want to engage in moderation and in a sincere and natural way. I know you want to attract more visitors to your website. But constantly including links to your website in your comments is a bit aggressive and spammy. 5. Take advantage of long-tail SEO. Keywords are paramount when it comes to attracting visitors to a website. This is because without keywords, your website would not appear at the top of search engines. When it comes to keywords, there is short tail and long tail. Short-tail keywords are simply search phrases that contain only one word. So if you were running this mechanic website, you would use a keyword like “car”. Short-tail keywords are great for bringing lots of visitors to your website. The problem? They are extremely competitive and harder to rank. Instead of focusing on short-tail keywords, leverage the power of long-tail keywords. There are phrases of three or more words that are more descriptive and targeted to your specific audience. As a result, you will have a better chance of ranking higher. And, as search engines and text-to-speech capabilities advance, more people are using specific phrases when searching online. So if that mechanic was located in St. Louis and specialized in Ford vehicles, then they would use long tail phrases like "Ford Mechanic in St. Louis". Neil Patel claims that 91% of his traffic on Quick Sprout comes from long-tail phrases. So if you're new to the SEO game, it's definitely worth learning more about how your website can use long-tail phrases.
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