15 Techniques To Activate Your Affiliates

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jakaria
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Joined: Tue Jan 25, 2022 4:26 am

15 Techniques To Activate Your Affiliates

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Running an affiliate program for a business is a full time endeavor. And if you plan to increase your affiliate program's impact on your total revenue, you need to implement a scaling plan. While recruiting affiliates is the key to increasing affiliate sales, another great strategy is to activate your affiliates. This is one of the 5 main steps to growing your affiliate base, which are: Research, Recruitment, Activation, Measurement and Optimization. Activation doesn't just mean tracking your top affiliates from time to time. You can take it a step further and create a whole list of techniques that you can apply on a daily basis. These techniques help you convert inactive affiliates into active affiliates that generate real sales. And they also encourage your active affiliates to spend more time on your program and sell more. When evaluating the performance of your affiliate program, one of the key metrics is the percentage of active affiliates. The mere number of affiliates is meaningless. What matters is how many of them bring you referrals. An active affiliate is one that generates sales over a given period of time. You'd rather have 20 of those consistently making money than have a database of 1,000 stagnant affiliates. But keep in mind that some of your inactive affiliates may have the potential to become active. They just need a little nudge – an incentive to focus their resources on your affiliate program. Because affiliates also have limited resources, your program is in constant competition with other affiliate programs in the same niche. If you're having trouble convincing people to join your affiliate program and be active promoters of your products, you might want to re-evaluate whether you're targeting the right segments and offering a satisfying commission rate. Here are 15 techniques you can use to activate your affiliates and eventually scale your affiliate program:1. Send regular follow-up emails Follow up regularly with your affiliates.

This particularly concerns affiliates who have not been active since signing up. These non-active affiliates can show promise and earn real income if you just remind them of your program. You can also ask them if they need help or have questions about your affiliate program. Since your resources are limited, you might not want to do this with everyone. Instead, you can choose to restrict these follow-ups to promising affiliates only. 2. Schedule video calls with your top affiliates Video calls are time consuming to have and organize, so you should limit the use of this technique to your core affiliates. Some affiliates like these scheduled calls because they can feel free to ask questions and get answers in real time. Video calls also add a more personal touch to whatsapp number list your affiliate relationships and make your affiliates appear more like business partners. This can boost their promotional efforts. 3. Suggest content collaboration Another way to activate an affiliate is to suggest a content-related collaboration. It's a good idea if you have affiliates who run a website or blog with decent traffic. Also pay attention to their domain authority. You don't want the collaboration to hurt your SEO. But if you organize collaborations with the right affiliates, you will succeed not only in activating these affiliates, but also in earning backlinks which generate more traffic and sales. 4. Set up automatic approval for new registrations Choosing to automatically approve new registrations will save everyone time. You don't have to approve each affiliate one by one and affiliates don't have to wait for your approval. That doesn't mean, however, that you wouldn't have to check for new listings from time to time. Regular checks are important in order to avoid possible violations. For example, you may have excluded certain controversial niches from your affiliate program. 5. Send a welcome email to new affiliates You can set up an automated welcome email for all new affiliates. The function of this email is to establish a connection with your affiliates. Even though the email is automated, you can use merge tags to personalize the recipient's name and include your signature. You can also allow your affiliates to reply to the email if they have any questions. If you want your welcome email to be actionable, try creating actionable content. You can mention some useful tips that will help your affiliates to start their promotion. 6. Regularly update all affiliates Activation can also include keeping your affiliates up to date with the latest news. When you launch a new product or feature or have other important news to share, you can send an update email to your entire affiliate base. Email is the most common way to be contacted by affiliate managers and is also preferred by 84% of affiliate marketers . These email updates also serve as a reminder of your affiliate program for those who have been dormant since signing up. 7. Create special campaigns If you have the resources, running special affiliate campaigns can help build buzz around your business. These special campaigns may relate to a temporary increase in affiliate commissions, a higher commission for certain products that have not sold well so far, discount codes or bonuses to generate a certain number of sales. You can also establish targeted campaigns to specific segments of your affiliate base. For example, affiliates who focus on content marketing and writing reviews of your products might appreciate any giveaways they could promote to their audience. 8. Attend industry conferences and events Affiliate conferences and other industry events are great for building more personal relationships.

Affiliate Summit, for example, hosts conferences in the United States, Europe, and the Asia-Pacific region each year with thousands of attendees. But networking is also possible at all events in your industry where you can meet affiliates. In addition to fostering your existing affiliate relationships, these events provide an opportunity to recruit new affiliates. Direct contact with others in the industry also gives you updates on the latest trends and insights from top influencers. 9. Build a communication calendar While welcome emails and special campaigns are effective techniques for activating affiliates, driving maximum traffic and transactions through your affiliates requires ongoing commitment. That's why you need a consistent communication schedule. When you regularly engage affiliates, you encourage them to place more banners or write more posts that link to your site. You can schedule a monthly or even weekly newsletter where you share the latest news from the affiliate industry. Stick to your schedule. 10. Provide Affiliate Support Providing help means having a channel where affiliates can contact you whenever they need help. It can be as simple as having an available email address. Try to answer all relevant support questions related to your affiliate program. Affiliates appreciate being able to count on you. And it also helps you build that rapport. But what about affiliates who ask for step-by-step guidelines and need constant support? To save time, you can simply send them a link to your affiliate marketing blog or recommend that they download your e-book or other helpful marketing materials. Your resources are also limited. And your affiliate program is not free training for novice traders. Do not hesitate to give brief and precise answers. Some questions also tend to reappear frequently, so templates can be helpful. 11. Offer performance-based incentives The idea behind performance-based incentives is to incentivize affiliates to put in maximum effort to promote your products. Closely related to special campaigns, these incentives refer to higher commissions and bonuses that are granted to affiliates who exceed a specific threshold in their turnover during a given period
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