Is your business able to compete in the market without having established its social media presence? Answering "yes" couldn't be further from the truth. With the ever-increasing impact of technology on our daily lives, it's no surprise that in 2017, 90% of American businesses used social media for marketing purposes. If you don't plan to engage with your customers on social media, your competitors will outrank you. You might be wondering: why is there so much hype around social media marketing? Here's why. Is social media important for small businesses? Do you have a personal social media account? If your answer is yes, you probably know where this is going. Many people you follow have either transformed their personal account to showcase their own business or created an additional account to promote their business on the same platform. The same can be applied to having a social media account for your business. You actively or passively create a flow of information about your business which, if done correctly, reaches your customers and leads to increased sales over time. Small Business Social Media MarketingSource: Oberlo You can use social media to: Increase awareness of your product Encourage customer engagement Provide customer service support Create a competitive advantage To give you an idea, more than half of the world's population has been online since 2018, and according to the latest statistics, nearly 250 million users joined the web in 2017 for the first time. That's a huge pool of customers to target. Your potential buyers are looking for both entertainment and substance online today and social media is where you can seemingly get it all. So why push it back? It's time to go socialize. Strategies for taking your small business socially You may be wondering, “Where to start? or something like "Is this really worth my time and effort?" »To get you on the right track, first try to learn a few things about how the social media game is played these days. This will help you realize the benefits. Here are some strategies to get you started:Use Facebook to develop your notorietyCreate a voice for your brand Go social with your customer service Bonus: use social networks to study your audience#1: Develop awareness through word of mouthMarketing has its share of costs, but that's one of the positives when you go about it with social media. Most platforms don't charge you anything to create an account/company page on their websites. You may have noticed yourself that most of what appears on your News Feed are pages created for profit.
That's because the more your business name appears on someone else's app, the better chance those users have of remembering your brand. By planting your brand image in their head, they might spontaneously think about it later or mention it to their social circle while discussing a similar topic. This leads to word of mouth which in turn builds awareness. How can you do this? Be active and try to create content as often as possible. They say repetition is the mother of learning and over time your job function list new experience and knowledge will help you attract more customers. Case: Kukon Hoi An, the pub turned socialKukun Hoi An is a pub located on An Bang Beach in Hoi An, Vietnam. This is a great example of how this strategy can work to improve your business and make the brand more popular. The pub's Facebook page is regularly updated with events and posts informing visitors of various other things happening in the area. Source: Kukun Hoi An Facebook page This helps to grow their customer base through people attending these events, who simultaneously invite their friends who are new to the place all at once. Additionally, you can use your Facebook page to deliver compelling content on social media and further drive engagement from your content. #2: Authenticity – show them that you are the only one behind your product Your brand should go beyond the boring, corporate look and be original. Customers must be able to identify with your brand's offer
The trend these days is to be informative through visually appealing and stimulating posts. The use of memes, humor around current events and even black satire is well received. However, the strategy you employ should ultimately be tied to your product. There must be a clear link between your message and the product you are trying to sell. Your brand should have a clear and distinguished voice on social media. It has to be something real : a face your customers can see behind the logo. Affair: MoonPie, combining humor and crackersCookies probably don't translate to comedy in your head. But MoonPie, the popular American confectionery product, brought authenticity to the table by incorporating humor into its brand. When it comes to using Twitter as a platform, having a personality is key to your success. Subscribers are looking for entertaining content. MoonPie's use of humor adds a face to their brand that their followers can relate to.
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