Advanced Seo Analytics Reports That Even Newbie Seos Can Use

You can read or write about phone number list
Post Reply
jakaria
Posts: 251
Joined: Tue Jan 25, 2022 4:26 am

Advanced Seo Analytics Reports That Even Newbie Seos Can Use

Post by jakaria »

One of the most stressful times in a marketer's career is when traffic starts to slow or decline. You've generated plenty of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat and you're suffering a severe case of marketing blockage. SEO website analysis is a source of new ideas that may surprise. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. . Even if you're new to Google Analytics, it's easy to navigate the system and complete advanced reports that will help you fill out a content calendar. In this blog, I'll show you how to dig deeper into your website analysis and use what you discover to find exciting new ways to drive success. 1. Gather detailed demographic information to address the right audience(s)Audience reports in Google Analytics provide an incredible amount of data about site visitors: age, gender, location, browser type, device type, and even interests. This data can be used to create new buyers or refine existing personas. To access this data, enable demographics and interests reports:Go to Google Analytics. Click on the "Public" tab. Expand "Demographics". Click "Preview". Review the information provided by Google in the main content area, then click "Enable" to enable audience tracking. enable analytics reports Once audience tracking is enabled, many detailed reports will be available:

Click on “Age” to view the age groups the site is most popular with. Other data fields such as bounce rate and average session duration highlight how well the site engages individuals in this age group. . age demographics. Click on "Gender" to see the overall percentage of visits from men and women, and view engagement metrics for visitors of the Bumili ng Email Database at Bumuo ng Listahan ng Email Mabilis two different genders. . gender analysis report . Expand "Interests" and click "Overview" to view information about site visitors' interests. Affinity Categories are Lifestyle Interests, Market Segments are Shopping Interests, and Other Categories are Specific Interests. . interest demographics report. Where audience reporting gets really interesting is with the secondary metrics. Below the age or gender report, add a secondary metric for one of the three interest categories. Click on "Age". Click on “Secondary dimension”. Expand "Users". Select one of the following options: 'Affinity Category', 'Market Segment' or 'Other Category'. analytical demography Get a variety of age and gender reports for each category of interest to learn more about who visits your website most often. This information can be used to create or develop buyer personas. Using the reports above, we know that a target persona is a millennial male who has made or expressed an interest in purchases related to business software, productivity software, employment and meetings. 2. Examine visitor behavior to identify landing pages that need improvement The Google Analytics Users Flow report allows marketers to view the most common site entry pages, where users navigate most often from these entry pages and the most common drop-off point.

This provides useful insights that can be used to identify places where the funnel is inefficient or landing pages aren't inspiring. Go to Google Analytics, click on the “Audience” tab, then on “User feeds”. user flow analysis This report displays a hierarchy of site entry pages and the path that users follow until they leave the site. Find a page in the listing designed to funnel visitors through the buying journey. It can be a homepage, product landing page, or any other important content. Hover over the section that represents the selected page to view the percentage of visitors who continued to view another page and the percentage who left the site from that page. Follow the gray lines to see which pages users are most likely to click on from the entry page. Hover over the following page sections to see transit and depot traffic data. Analyze the user flow report to find places where drops are higher than expected, or where users navigate to unexpected pages. Pages with high abandonment rates may need updated content to better match user intent, or updated CTAs to point to more relevant content given the page's position. user in the purchase journey. 3. Review research reports for story ideas and gaps in coverageIf you or your team suffer from a severe writer's block problem, reviewing the site's search analytics can provide a plethora of new content ideas. In Google Analytics, click on the “Behavior” tab, expand “Site Search” and click on “Search Terms”. user behavior analysis To identify content gaps, look for: Search terms with high unique search values: What topics do users most often search for using the site's search function? Search terms with high exit percentages: What terms can't users find content for? Associated search terms with combined search values ​​or high exit rates: If multiple search terms are phrased differently but are obviously looking for the same topic, combine the search value and exit count percentage for those associated terms.
Post Reply