From a Hidden Niche, an Empire Is Born at the Time

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habib201
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Joined: Wed Mar 30, 2022 10:45 am

From a Hidden Niche, an Empire Is Born at the Time

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Michaela clark had a glamorous career. She worked in radio station promotions, and her job involved international travel and meeting celebrities. Every day was different. Then she became a mother. When her second child was diagnosed with autism, she knew she had to make a drastic change and she quit her promotion job. In the space of a few years, she went from meeting celebrities to changing diaper after diaper. At that time, a friend suggested she become a virtual assistant. The new career suited her life - her work was flexible and she could do it from home. But that wasn't enough for him. She took all of her career experience and created something much, much bigger. And she did it using content marketing. Michaela's story is this month's hero's journey feature. We harness the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.

Read all hero's journey articles here. Now hear how michaela's story unfolded, straight from michaela. First, let's learn a new word: "Tradies" michaela clark: my business to industry leads provides a range of services that help building contractors, such as plumbers and electricians (affectionately known as 'tradies' in australia), grow their businesses and create sustainable assets. Our core business is tradies va, the only specialist virtual assistant and answering service for business entrepreneurs in australia. Additionally, I co-host the number one podcast for trade with warrick bidwell. It's called the trades business show. We have also founded an online membership community called tradies business toolkit. The benefits and challenges of being first to market with a new idea michaela clark: we are the first and only company to offer a subscription-based virtual phone answering and job booking service in australia. First to market certainly has its opportunities, but educating an industry on a new product also has its challenges. We have really seen the benefits of focusing our content marketing on providing useful and valuable information to a specific niche.

A new combination of online and offline services michaela clark: we provide a range of both offline and online products to our entrepreneur customers that are designed to help them work less and have more time to do what they love. Our audience is full of great techies who do the hard work, but they don't necessarily have the skills to build a long-term sustainable business. Throughout our content, membership site, and virtual assistance services, we try to make running their business as easy as possible. A company born from the great challenges of life michaela clark: I used to work promoting radio stations (which I loved), and I thought I would never do anything else. I have traveled abroad and never knew what celebrity I would meet that day. I had so much fun doing this job! Then I got married and soon after children arrived. Having a family and working long hours was tough,
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