Those Us Company Email List Who Are Dedicated

You can read or wrtie about email list
Post Reply
nazmulislam2001seo
Posts: 1
Joined: Thu Jun 09, 2022 9:53 am

Those Us Company Email List Who Are Dedicated

Post by nazmulislam2001seo »

Digital marketing tend to fall into the “control trap”. Company email list The possibilities of segmentation and measurement that the internet offers us make us focus on what we control (traffic captured and recorded by our measurement tool). And this causes us a tunnel vision that leads us to think that everything happens after these clicks. Our “digital world” is reduced to what is in front of us. Disappearing or ignoring the rest. But the reality is quite different. According to a mckinsey study (throughout the article i give you data from three studies): during the purchase consideration phase we only control a third of the interactions. The remaining two thirds belong to our audience. Mckinsey - we do not control two-thirds of sales interactions if we reduce this to simpler numbers we will see that it would be something like this Company email list.

We only control a third of purchase Company email list interactions we only control a third of purchase interactions this data alone should make us think: “ we only control one out of every three purchase interactions of our audience ”. And the rest? We are not aware that they occur. Because our audience does not take us into account for it and we are also not capable of measuring them. They don't need us because they're looking for an objective opinion from someone they trust more. These are conversations. Store visits. Recommendations from friends and family. Previous experiences of our audience. Etc. All these interactions can end up in sales processes that we have controlled (our audience re-enters the funnel and finally converts). And in others that we don't (new visits that buy and we don't know what caused the sale (how do you know the percentage of these sales is quite high in digital) Company email list.
Image

And of course. Sales in physical stores that we have not been able to measure) Company email list. We have to change our way of doing marketing so far three conclusions: we are crazy if we think we know consumer behavior and with our marketing we control the market or the decision making of our audience. We have a small plot to perform on. But the game is played on another field . It is as if in a football game we were the fans and our audience the players. Our applause and chants will influence their performance. But the game is played by them. Our audience needs to go to other sources to find more reliable recommendations than those of a brand. You also need a space away from us to make your purchase decision. It depends on the brand if that space belongs to a third party (social networks. Forums Company email list.
Post Reply