In Our Client B2c Email List Sample of 19 Retailers

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sk58963
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Joined: Thu Jun 09, 2022 10:59 am

In Our Client B2c Email List Sample of 19 Retailers

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Correlation figures were all over the place with eight positive, nine negative, and two right around 0. For comparison’s sake, here is what the correlation data b2c email list looked like for eBay Commerce Network when looking at the clients active on both platforms. All of the values are positive, with just over half at .5 or higher. The results for Connexity are surprising given what we see across other platforms. One reason we believe this occurs on Connexity is that lower bids can result in ads no longer qualifying to appear for higher value searches on higher value domains in the Connexity network, which require higher bids. Thus, by decreasing the b2c email list bid for a product, advertisers end up reducing the traffic that drives the most value, and are left with less valuable traffic requiring even lower bids.

This situation creates a downward spiral effect for many programs. Advertisers decrease bids to get more efficient, but that b2c email list chops off the best performing traffic and forces greater pullbacks. Eventually one is left with just a handful of products at low bids in order to keep the program afloat. In many cases, the only b2c email list viable options are to 1) reduce bids so low that even a substantial increase in traffic would still lead to lower overall ad spend or 2) pause the program. As such, many of our clients are steadily reducing Connexity investment, and some are walking b2c email list away from the engine entirely. Ways to Right the Ship There are several improvements Connexity could make to help alleviate some of the recent performance issues we’ve experienced.

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One of those options would be b2c email list giving advertisers the option to stop serving traffic on underperforming domains, a feature similar to what Bing Ads offers, which gives analysts the opportunity to eliminate underperforming websites from their advertising mix. If that’s not possible, a traffic estimation tool similar to what Google provides would be helpful to understand how a bid change will impact expected overall ad spend. Another change that could improve performance would be updating the current bidding system. Connexity removed the Target Bid b2c email list cap in June 2016, giving them the freedom to charge above your target bid (what you’d normally think of as your Max CPC on other search and comparison shopping engines) for “higher quality clicks”.
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