Stakeholders This Concept Is Vital for Marketing Planning

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soshi69
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Joined: Thu Jan 19, 2023 10:35 am

Stakeholders This Concept Is Vital for Marketing Planning

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As the relationship between people and companies becomes more complex. Their planning needs to consider this new dynamic when thinking about their actions. Do you know the concept of stakeholder marketing? This idea involves planning your company's actions according to the impact they can have on the various people who have contact with it. Getting the wrong approach when dealing with your stakeholders can be highly detrimental to your results. In the following article, you will learn more about the concept of stakeholders. In addition to the importance of this and how to detect those that are relevant to your business. Check out! What is a stakeholder? A stakeholder is someone who, in some way, is impacted by a company's actions.

The term is used to help develop strategies focused on creating value for those stakeholders in a company's actions, which can range from customers to employees and suppliers. The idea of ​​stakeholders came up to adjust the evolution route of companies that prioritize only numerical results. Like, for example, profits, losses and returns on investments. By keeping email database the stakeholders in mind, one also starts to think about the impacts of the actions carried out. It is important not to confuse stakeholders with shareholders. This second term refers to the company's shareholders, that is, it does not fit into strategies developed with a focus on customers. Why is it important to consider the impact of stakeholders on the company? So that it is always possible to act strategically and contribute to the growth of your results.

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Therefore companies always need to think about the impacts they cause on their stakeholders. After all, the satisfaction and confidence of these people have a direct effect on the results that the company manages to achieve. It is something that goes beyond just thinking about the impact of your actions: it also involves the development of strategies focused on increasing their satisfaction. Since it involves customers, suppliers and employees, thinking about stakeholders is something that requires very detailed strategic planning. It is necessary to know how to identify those stakeholders that are relevant to your results and, based on this information, develop the right approaches.
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