Report of SEO indicators phone database prior to migration At the time of migration, just before proceeding with it we must take a picture of the status of the site in terms of: Coverage status, both indexing status and errors. KPIs of the site, technical and business. Indicators of authority. To do this, we will set up a control panel with the status and trend of these indicators that will help us to monitor the migration once it has started. At this time, we will be able to assess success and detect problems early. Tasks for publication This phase of the migration will be executed immediately after the new site is published. It is about redoing the checks made in pre-production, but this time in production.
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Review of how redirects work After publishing, the correct operation of the implemented redirections is checked again in production . An attempt is made to check as many old URLs as possible, prioritizing those with the highest traffic performance. If erroneous redirects are detected, we will have to report them immediately so that they can be implemented as soon as possible. Let's remember that for each URL tested, ideally, there should be only one 301 redirect to the planned URL.